What's your habit really worth?

Pick a habit, or set your own, and see what it costs you each year and what that money could grow to if you invested it instead.

Start with a habit
A yearly return after fees. Not guaranteed.
Invested instead, it could grow to £0

Each month£0
Each year£0
Total spent£0
  • If invested
  • Total spent

Illustration only, not financial advice. Assumes the same spend every week and a steady return. Investments can fall as well as rise.

This isn't about giving up coffee

I'm not going to tell you to stop buying coffee. Some habits are worth every penny. This calculator is about seeing the real number, so you can decide on purpose rather than on autopilot.

If a habit passes the test, keep it and enjoy it guilt-free. If it doesn't, redirect that money into something that compounds for you instead.

How to turn a habit into an investment

Cut back by one a week, not all at once. Set up a standing order for the difference on the same day you'd normally spend it. Let it go into a stocks and shares ISA or a savings pot, and check in once a quarter, not once a day.

Questions people ask

What is the latte factor?

The latte factor is the idea that small, regular spends add up to a large amount over time, especially if that money were invested. A coffee isn't a bad decision. The point is to spend on purpose, not on autopilot.

Should I give up coffee to get rich?

No. Cutting one coffee won't make you wealthy, and the big wins usually come from housing, transport, bills and how you invest. Use this calculator to decide which habits are genuinely worth it to you, and redirect the ones that aren't.

Where could I put the money instead?

For money you won't need for five years or more, a stocks and shares ISA is a common choice. For shorter-term goals, an easy access savings account keeps it safe and accessible.

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